Local Online Marketing Works!

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Local Online Marketing Basics 101

If you want to grow your business, how do you get the word about your product or service? By going where your market is – and these days, that’s online. This article will give you a straightforward, easy to understand overview of online marketing and why it is perfect for your business. Like any form of marketing, your starting point should be your marketing goals and objectives. ..in other words what you want to achieve from your marketing.

Online marketing in a nutshell

There is no great mystery to online marketing. It does a lot of the same things that traditional marketing does, but it does them more cheaply and effectively to a much widerLocal Online Marketing audience. There are literally billions of people online. Some of these people are your ideal clients or customers. If you can reach even a tiny fraction of them you will have a thriving business. The Internet has changed the way companies market their business for the better and forever.


Here are some examples of how the Internet makes it easy for you to market your businesses:


Websites: Your website design is like a virtual store that is always open 24 hours a day without the need of employing dozens of staff.  Instead of opening up the yellow pages and looking for what or who they need it is now as easy as visiting their favorite search engine and instantly being provided with a list of businesses that provide the products and services they are looking for.


Emails: Your emails can reach a highly targeted audience notifying them of news, updates and special offers.


Blogs: Your blog provides regular information for customers and prospects while providing value which also allows them to engage with you by leaving comments.


Social Networks: Social networks enable you to make direct connections with people who are interested in what you have to offer.


No matter how specialized your niche, there is a global market or local market for it on the Internet. Online marketing not only helps you to reach these people but, by increasing your online visibility, they will also come looking for YOU.

Why online marketing will work for your business


Online marketing is perfect for your business because it is:


Affordable: Because it is much cheaper than traditional marketing you can reach out to a wider audience that normally would have been beyond your marketing budget. Not many small businesses can afford national and International marketing in the traditional press and media.


Effective: People now spend more time online. You can use online marketing to reach your target audience.


Personal: Online tools such as blogging and video are personal media. As a small business owner you can use them to gain instant credibility and offer the personal touch that larger businesses would struggle to do.


It makes perfect business sense for you to take your business online because most of your customers spend more and more time online, particularly on social media sites.


Here are some specific reasons why online marketing would work for your business:


Drive traffic to your site: A website is the hub of any online business and the aim of online marketing is to drive traffic to it so that potential customers can find you and buy from you. New and effective ways to connect with your target audience: By establishing a presence on search engines and social media sites you will be able to become more visible, not only to your existing clients but also to a brand new set of prospects.  Build Trust: It doesn’t matter what business you are in, people always prefer to do business with people they know, like and trust. Your clients and customers can get to know you through your online presence.

Start a conversation: This strategy alone is what makes traditional marketing so old fashioned and less effective. You can easily have a two way dialogue with your customers and prospects online which is much more effective than a one-way broadcast of your marketing message in a traditional advertising campaign.

Create value: Part of the secret of online marketing is creating useful content and giving it away. Much like this article you are reading right now.  If you can create useful resources or interesting content targeted at your niche audience they will keep coming back for more and will become to see you as an authority and become loyal customers by buying from you.  Provide quick up-to-date information: The internet makes it so easy for you to get your news out there. You can easily and quickly inform your audience about your new services, products, special offers and promotions. email, Texting, Facebook and  Twitter is particularly good for this. Data capture: Building a database of potential customers is a core aim of your email marketing campaign. Social media makes it very easy to convert passive followers to sign up to your mailing list. Market Research: This is another very useful strategy. You can use social media or email to ask customers for feedback on your products and services or even create online questionnaires. It engages your customers and the feedback you receive will only improve your business.


Low-cost, Low risk and effective: Most of the tools are available for free or are quite cheap. The investment generally comes in the amount of time you need to run your online marketing campaign which is why so many small businesses outsource it to experts who can speed up the whole process. The risks of using social media and communicating openly with your market are low (so long as you follow the online etiquette expected in social media communities. Follow our simple tips in this article and again, give us a call as we can guide you through the process). The benefits of online marketing far outweigh the time and investment needed to run a successful campaign and will result in much bigger profits.

There are so many tools and marketing strategies….where do you begin?

It’s true. There are a lot of online marketing tools out there that help with your marketing campaigns and enable you to be found and build relationships with your prospects and customers but where on earth do you start?  The first thing you need to realize is that you don’t have to use everything. You can pick and choose which tools would be best for your business.  Many of your activities on social networks will be aimed at driving traffic to your website or encouraging people to sign up to your email newsletter or mailing list. These things work best when used together. New tools and resources crop up all of the time which sometimes makes social media harder than ever to keep abreast with. Platforms like Instagram, Pinterest, Vine and Google+ have been the biggest successes in recent times but there will always be something new that will be hailed as the “next big thing”.

Instead of trying to get to grips with all of the new tools at your disposal it is much more important to stay focused on your marketing plan than the tools themselves. If you have a sound marketing strategy in place, you can apply the same principles to any new tools that come along. Don’t be distracted by the hype that surrounds all of these new sites.


Rob Gundermann is President and CEO of Premier Marketing Group, a Palmyra web design and online marketing company. Results Oriented Small Business Web Marketing Specialist with a Passion for Helping Entrepreneurs who Own Local Businesses, Professional Practices and E-Commerce Companies. Committed to Producing a Measurable Positive Return On Investment for Clients that is Both Customized to Fit Their Goals and Investment Budget. Follows the Philosophy, When You Help People Get What They Want, In Return You Will Get What You Want and Believe When I Assist a Business Owner in Accomplishing Their Goals I Move One Step Closer to Reaching My Own.



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