Local directory submissions are the process of adding your business information to online directories like Google Business Profile, Yelp, and industry-specific platforms to improve local search visibility.
Here's what you need to know about local directory submissions:
When done correctly, local directory submissions create a consistent digital footprint that helps search engines verify your business's legitimacy and relevance to local searches. This consistent information across the web signals to Google and other search engines that your business is established and trustworthy.
The impact of local directory submissions extends beyond just SEO. According to research, 76% of people who complete a local search on their mobile device visit a business within 24 hours. That's a direct line from online visibility to real-world foot traffic.
Why consistent directory listings matter:
Local directories come in several types, including global platforms (like Yelp), industry-specific directories (like TripAdvisor for hospitality), and hyper-local platforms (like local chambers of commerce). Each serves a different purpose in your overall local SEO strategy.
I'm Rob Gundermann, and I've spent over 15 years helping local businesses improve their visibility through strategic local directory submissions and comprehensive digital marketing strategies. My approach to local directory submissions focuses on quality over quantity, ensuring businesses get maximum impact from their online presence.
Local directory submissions terms made easy:
- directory listings for seo
- local search results
- rank tracking for local keywords
Think of local directory submissions as planting your business flag across the digital landscape. It's the hands-on process of adding your business details to online directories, search engines, and listing sites. When you do this, you create "citations" – mentions of your business information scattered across the internet that help customers find you.
Your complete directory listing typically includes much more than just your name and number. It's your business's digital business card, containing:
Your business name (exactly as it appears on your storefront), physical address, phone number, website URL, business hours, a compelling description of what you do, relevant service categories, eye-catching photos and videos, and links to your social media profiles.
Behind the scenes, data aggregators work as the unsung heroes of the citation world. Companies like Infogroup, Acxiom, Localeze, and Factual collect your business information and distribute it to hundreds of directories, apps, and mapping services. Submitting to these aggregators is like hiring a team of messengers to spread your business information far and wide – maximum exposure with minimal effort on your part.
When selecting categories for your business, consistency becomes your best friend. Choose the same primary category across all platforms, and pick relevant secondary categories that truly represent what you do. This clarity helps search engines understand your business and show you in searches that matter to your potential customers.
While people often use these terms interchangeably, there's a subtle but important difference:
Directory submissions are the active work – you rolling up your sleeves and adding your business to online directories.
Citations are the result – mentions of your business information across the web, whether you created them yourself or someone else did.
Every time you submit to a directory, you create a citation. But citations can also appear organically in news articles, blog posts, and social media mentions without you lifting a finger.
The real value difference often comes down to the backlink. Some directories give your website a follow link (passing SEO authority like a vote of confidence), while others provide no-follow links or no link at all. But don't discount those linkless citations – consistent business information across multiple sites still signals authority to search engines.
As James Parsons from BrightLocal puts it, "Citation building and tracking resources are perfection. Many businesses end up saving thousands of dollars every year using this service compared to traditional API solutions."
The local directory world continues to evolve, with five main categories now dominating the landscape:
Global directories have become the powerhouses of business information. These include Google Business Profile, Yelp, Facebook, and Apple Maps – platforms that serve businesses of all types regardless of location.
Industry-specific directories cater to particular business types with specialized features. Think TripAdvisor for hospitality businesses, Houzz for home services, Healthgrades for healthcare providers, and Avvo for legal professionals.
Hyper-local portals focus on specific geographic areas, including city-specific directories, neighborhood apps, and local chambers of commerce websites. These help you connect with the community right around you.
Data aggregators are the distribution networks that spread your information to hundreds of other platforms. These include Infogroup, Acxiom, Localeze, and Factual – the companies that make sure your business information reaches every corner of the internet.
Voice search and map apps have become increasingly important as voice-activated searches grow. Platforms like Siri, Alexa, and various map applications pull business information from directories to answer user queries instantly.
The most effective local directory submission strategy today involves a thoughtful mix of these platforms, with particular emphasis on those that rank well for your specific target keywords. Rather than submitting everywhere possible, focus on quality directories that your potential customers actually use.
When it comes to local search visibility, local directory submissions are more than just a checkbox item—they're a powerful tool that directly influences how Google and other search engines rank your business.
Think of directory listings as your business's digital footprint across the web. They touch three critical local ranking factors that search engines use to determine who appears in local search results:
Proximity: When you submit your business to local directories, you're essentially planting flags on the digital map. These listings help search engines understand exactly where your business is located in relation to people searching nearby.
Relevance: By consistently selecting the same business categories across different directories, you're sending clear signals about what your business does. This helps search engines match your business to relevant local searches.
Authority: Each quality citation from a trusted directory builds confidence in your business's legitimacy. It's like getting a digital vote of confidence from established platforms.
The impact on mobile users is particularly significant. Did you know that 76% of people who search for something nearby on their smartphone visit a business within 24 hours? That's right—when someone pulls out their phone looking for a "coffee shop near me" or "hardware store nearby," they're often ready to visit right away. If your business appears in those results, you've just gained a potential customer.
Research from Search Engine Journal has confirmed what many of us in the industry have observed: reviews on directory sites significantly impact rankings. Businesses with better ratings tend to rank higher in local search results, creating a positive cycle of visibility and social proof. After all, search engines want to recommend businesses that other customers have enjoyed.
Here in Pennsylvania, we've seen businesses transform their local visibility through strategic local directory submissions. For more insights on boosting your local presence, take a look at our guide on Power Local SEO.
Have you ever noticed those three business listings with map pins that appear at the top of local search results? That's the "Local Map Pack"—prime real estate in the search results that can drive significant traffic to your business. And yes, your directory listings play a major role in whether you appear there.
Google's local algorithm relies heavily on consistent business information across the web. When your name, address, and phone number match across multiple authoritative directories, Google gains confidence in displaying your business for relevant local searches.
The benefits of appearing in the Map Pack are substantial. According to research in Search Engine Journal, businesses in the Map Pack receive significantly higher click-through rates than those in standard organic results. This makes sense—the visual nature of the Map Pack, complete with star ratings and location pins, naturally draws the eye and builds immediate trust.
This research also revealed that citation consistency ranks among the top five factors influencing Map Pack rankings, alongside:
For businesses with physical locations in Palmyra PA, Central PA, or throughout Pennsylvania, appearing in the Map Pack can be a game-changer, connecting you with nearby customers actively searching for your services.
Trust is the currency of local search, and consistency across your local directory submissions builds that trust with both search engines and potential customers. When your business information appears identically across multiple platforms, it signals legitimacy and attention to detail.
NAP consistency isn't just about having the same information—it's about formatting it identically. Even small differences matter:
"123 Main St." versus "123 Main Street" or "(555) 123-4567" versus "555-123-4567"
These seemingly minor variations can confuse search engines and create uncertainty about whether different listings refer to the same business. Think of it like giving someone directions—if the details change each time, confidence in the information decreases.
Adding schema markup—a type of structured data—to your website further reinforces your business information. This behind-the-scenes code helps search engines understand your NAP details directly from your website, creating another consistent reference point in your digital footprint.
User reviews on directory sites serve as powerful trust signals for both search engines and potential customers. Our research shows that businesses with higher review ratings tend to rank better in local search results. More importantly, these reviews directly influence real people's decisions, with the vast majority of consumers reading reviews before visiting a local business.
To build maximum trust through your local directory submissions, focus on these key areas:
Maintain perfect NAP consistency across all platforms. Think of this as your business's digital handshake—it should be firm and consistent every time.
Implement local business schema markup on your website to give search engines clear, structured information about your business.
Actively solicit and respond to reviews on major directory platforms. When customers see you engaging with feedback (both positive and negative), it demonstrates that you value their experience.
Regularly audit your citations for accuracy, especially after any business changes like moving locations or changing phone numbers.
Promptly correct any discrepancies or outdated information. An outdated listing can lead to frustrated customers and lost business.
The bottom line? Consistent, accurate local directory submissions create a foundation of trust that boosts your visibility in local search and helps convert online searches into real customers walking through your door.
Successfully implementing local directory submissions isn't just about getting your business name out there—it's about doing it strategically. Think of it as planting your business flag across the digital landscape in a way that both search engines and potential customers can easily find you.
Before diving headfirst into submission work, take a moment to prepare properly. This means deciding exactly how your business information should appear everywhere, checking what's already out there that might be inconsistent, and figuring out if you want to tackle this project yourself or get some help. You'll also want to set aside a realistic budget (some of the best directories do charge for premium listings) and plan for cleaning up any duplicate listings you find along the way.
Let's walk through this process step by step, like we're sitting down for coffee and mapping out your local visibility strategy together.
The foundation of effective local directory submissions starts with getting your core business information standardized. This might seem tedious, but think of it as creating your business's digital ID card—it needs to look exactly the same everywhere it appears.
Create a master document with your official business name exactly as it appears on your storefront and legal documents. Decide once and for all if you're including "LLC" or "Inc." in your listings.
Your address format matters tremendously—will you use "St." or "Street"? How will you format suite numbers? For phone numbers, pick one format and stick with it. Local numbers generally work better than toll-free ones for local SEO.
Your business description should be warm, inviting and authentic—around 150-250 words that capture what makes your business special while naturally incorporating relevant keywords. For businesses in Palmyra PA or Central Pennsylvania, mentioning your local roots can help establish regional relevance.
Don't forget to document your regular hours, seasonal changes, and holiday schedules. Having this information ready prevents inconsistencies that could confuse both search engines and customers.
Not all directories deserve your time and attention. I like to recommend what I call the "SERP test"—it's a simple way to identify which directories actually matter for your business:
Search for your main services and location (like "dentist in Palmyra PA"), see which directories show up in the top organic results, and prioritize getting listed on those platforms first. These directories clearly have Google's trust for your specific industry and location.
Beyond the obvious choices like Google Business Profile, Yelp, and Facebook, look for directories with high domain authority, relevance to your specific industry, and geographic focus that matches your service area. A directory that generates actual visitor traffic provides value beyond just the SEO benefits.
For businesses throughout Pennsylvania, don't overlook local chambers of commerce and regional business associations—these often carry special weight for nearby searches. For more insights on picking the right directories, our guide on Directory Listings for SEO dives deeper into this topic.
When it comes to actually submitting your business information, you've got two main paths: rolling up your sleeves and doing it yourself, or using an automated service. This decision isn't just about convenience—it affects ownership, customization, and ongoing costs.
Manual submissions give you complete control over how your business appears and typically result in permanent listings without recurring fees. The downside? They're time-consuming, often taking 15-30 minutes per listing if you're being thorough.
Automated services like BrightLocal or Moz Local offer convenience through bulk submissions, but usually involve monthly subscriptions. The uncomfortable truth many providers won't tell you: when your subscription ends, some of your listings may revert to their previous state or become unmanageable.
| Feature | Manual Submissions | Automated Submissions |
|---|---|---|
| Cost | $2-5 per submission | Monthly subscription ($20-100+) |
| Time Required | High (15-30 min per listing) | Low (bulk upload) |
| Accuracy | High (human oversight) | Variable (depends on system) |
| Customization | Full control | Limited options |
| Ownership | You own the listings | Platform may control access |
| Recurring Fees | None (one-time payment) | Yes (ongoing subscription) |
| Listing Retention | Permanent | May disappear if subscription ends |
Many of our clients find success with a hybrid approach—using automated tools for data aggregators and high-volume submissions while manually handling the most important directories where customization matters most.
Creating a directory listing is just the beginning—optimizing it is where the magic happens. Upload high-quality photos of your business (exterior, interior, team, and products/services), and name those image files with relevant keywords before uploading.
When selecting categories, be as specific as possible while remaining accurate. Your primary category should reflect your core business function. Your business description should incorporate relevant keywords naturally, without sounding forced or robotic.
For tracking purposes, consider adding UTM parameters to your website links. This simple addition lets you see exactly which directories are sending you actual traffic, not just creating citations.
After submission comes verification—keep track of the various methods each directory uses, whether it's phone calls, emails, postcards, or text messages. Maintain a record of login credentials for each platform so you can easily make updates later.
Completeness matters. As one of our clients says, "The directories where we filled out every possible field, including all our photos and details, consistently bring in the most leads."
Think of data aggregators as the wholesale distributors of business information. Instead of approaching hundreds of individual directories, you can submit to just a few major aggregators who then distribute your information across their networks.
The four major players in the U.S. are Infogroup (Data Axle), Acxiom, Localeze (Neustar), and Factual (now part of Foursquare). Each has its own network of partner sites where your business information will appear.
These services typically cost between $25-60 per year, with bundle discounts often available. While not free, they provide tremendous value by creating dozens or even hundreds of consistent citations with minimal effort.
Just remember that patience is required—your information doesn't appear everywhere overnight. Expect a waiting period of 4-12 weeks before your data fully propagates across partner networks. For businesses with multiple locations across Pennsylvania, this approach is particularly efficient compared to manual submissions for each location.
The journey to mastering local directory submissions isn't a one-time task but rather an ongoing process of building and maintaining your digital presence. With each accurate listing, you're strengthening your business's foundation in the local search ecosystem.
Think of your local directory submissions as living, breathing parts of your online presence—not something you can set up and forget. Just like your physical storefront needs regular maintenance, your digital listings require ongoing care to keep delivering results.
I always tell my clients to mark their calendars for a quarterly review of their listings—it's like a digital spring cleaning that keeps everything fresh and accurate. Of course, certain business changes should trigger immediate updates: when you move locations, change your phone number, adjust seasonal hours, add new services, or go through any kind of rebranding.
For those of you managing multiple locations, I understand the challenge multiplies with each storefront. Each location has its unique details—different managers, location-specific phone numbers, and varying hours of operation. In these cases, investing in a centralized management tool isn't just convenient—it's essential for maintaining your sanity!
How do you know if all this directory work is actually paying off? I recommend tracking these five key indicators:
First, watch your local ranking improvements. Are you climbing higher in both Map Pack and organic results for your target keywords? This is often the first sign your citations are working.
Second, check your directory referral traffic in Google Analytics. These are real people finding you through directories and clicking through to your website—a direct measure of your listings' effectiveness.
Third, consider implementing call tracking numbers. This clever trick helps you identify which directories are actually generating phone calls to your business.
Fourth, don't overlook direction requests. When someone clicks "Get Directions" from Google Business Profile or another mapping directory, that's a strong indicator they're planning to visit.
Finally, maintain a citation accuracy score using audit tools. This percentage tells you how many of your listings across the web contain correct information.
For a deeper dive into tracking your local keyword performance, our guide on Rank Tracking for Local Keywords offers practical tips and tools.
Be patient with your results—most businesses see gradual improvements over the first 3-6 months, with more significant gains appearing once you've built a solid foundation of consistent citations across the web.
Duplicate listings are like digital twins that cause confusion—both for search engines and potential customers. They typically pop up after relocations, phone number changes, or when multiple well-meaning employees create separate listings for the same business.
Finding and fixing these duplicates isn't glamorous work, but it's essential. Start with citation audit tools like BrightLocal, Moz Local, or Semrush to spot inconsistencies. When you find duplicates, try claiming ownership when possible, updating incorrect information to match your preferred NAP details, and requesting removal of true duplicates that can't be claimed.
Data aggregators can be your allies in this battle—submitting correct information to them helps override outdated data across their networks.
When choosing a service provider for citation management, look for those magical words: "live-listing guarantees." Quality providers typically promise that at least 80% of their submissions will become active listings. The best ones even offer duplicate removal guarantees—typically 40-60% in year one, and up to 100% by year two.
Reviews and directory listings go together like peanut butter and jelly—each makes the other more effective. Your local directory submissions create the platforms where customers can leave reviews, and those reviews then strengthen your directory presence.
For review acquisition, keep it simple and ethical. Create easy-to-use links or QR codes directing happy customers to your preferred review platforms. Train your team to naturally request reviews after positive interactions—not with scripted requests, but with genuine appreciation for feedback. Follow up with email reminders after purchases, but never offer incentives for reviews (this violates most platforms' policies and can backfire spectacularly).
Your response strategy matters just as much as collecting reviews. Respond to everything—yes, even the negative ones. Address complaints professionally, offer solutions, and take the conversation offline when needed. For positive reviews, express genuine thanks and subtly reinforce what your business does best. Both types of responses give you opportunities to naturally include relevant keywords.
Smart businesses also conduct regular sentiment analysis of their reviews. Look beyond the star ratings to identify patterns in feedback. Are customers consistently praising your quick service? Are there recurring concerns about parking? These insights can guide meaningful improvements to your business operations.
Positive reviews do double-duty: they boost your visibility in search results and provide powerful social proof that influences potential customers throughout their decision journey. That's a win-win that makes all your local directory submission efforts even more valuable.
When you've invested time and effort into local directory submissions, you'll want to see concrete results. Success comes in various forms, and tracking the right metrics will help you understand your campaign's effectiveness.
Let's look at what really matters when measuring the impact of your listings:
Your visibility should show measurable improvements within 2-3 months. Watch for increased impressions in your Google Business Profile insights, better rankings for your target keywords, and more frequent appearances in the coveted Local Map Pack. Most quality SEO tools also provide a local visibility score that should steadily climb as your citations take effect.
Beyond just being seen, engagement tells you if your listings are connecting with potential customers. Are people clicking through to your website from directories? Are they requesting directions to your storefront? Is your phone ringing more often? The click-through rate from the Local Pack is particularly telling – these are high-intent searchers ready to engage with local businesses.
What matters most is conversion. A successful local directory submissions campaign should lead to more form submissions from local traffic, higher conversion rates from directory referrals, increased foot traffic, and – most importantly – greater revenue from locally-sourced customers.
If you're not seeing the results you expected, you might be facing common pitfalls:
Inconsistent NAP information creates confusion for both search engines and customers. Even small variations like "Street" versus "St." can dilute your citation power. Duplicate listings split your authority and reviews across multiple profiles, weakening each one. Selecting incorrect business categories reduces your relevance for target searches, while outdated information frustrates potential customers who arrive when you're closed or looking for services you no longer offer.
Listing suspensions – particularly on Google Business Profile – require immediate attention. If your listing gets suspended, identify the specific violation (often prohibited content, keyword stuffing in your business name, or using a virtual office address) and address it promptly with the platform.
Managing your local directory submissions becomes much easier with the right tools in your corner. Quality platforms provide a centralized dashboard where you can monitor and update all your listings without logging into dozens of individual directories.
The most helpful citation management platforms include BrightLocal Citation Builder, Moz Local, Semrush Listing Management, and Uberall. When choosing a tool, look for features that save you time and headaches: bulk editing capabilities to update multiple listings at once, automatic duplicate detection and resolution, integrated review monitoring, and comprehensive performance analytics.
For businesses with multiple locations across Pennsylvania or beyond, enterprise-level solutions offer location-specific analytics, role-based permissions for different team members, and scaled submission capabilities. These platforms typically charge per location, though volume discounts make them more affordable for larger operations.
At Premier Digital Marketers, we help businesses throughout Pennsylvania implement and manage effective citation strategies that drive real results. Our hands-on approach ensures your listings remain accurate and optimized for maximum visibility. Learn more about our comprehensive approach to Local SEO Services.
While local directory submissions form the foundation of local SEO, sometimes they need reinforcement from other strategies to achieve top rankings.
If competitors outrank you despite your strong citation profile, you might need to address content gaps on your website. Creating neighborhood guides, covering local events, or developing region-specific service pages demonstrates deeper local relevance that both search engines and customers appreciate.
On-site optimization complements your directory efforts. Make sure your website clearly communicates your local presence through location-specific title tags and meta descriptions, proper local business schema markup, an embedded Google Map, and consistent location information in your header or footer. For businesses serving multiple areas, dedicated city or region pages help establish relevance for each location.
Building links beyond directories further strengthens your local authority. Chamber of commerce memberships, local sponsorships, guest posts on local news sites, and community involvement all create valuable local signals that complement your local directory submissions.
Active social media profiles with location tags and local content reinforce your local relevance while providing additional citation sources. When customers tag your business in their posts, they're creating organic citations that search engines notice.
The most effective local SEO strategies combine consistent local directory submissions with these complementary tactics for maximum visibility and engagement from your community. When everything works together, you'll see not just better rankings, but more foot traffic and increased revenue from local customers.
Life happens, and businesses change. That's why keeping your local directory submissions current is so important.
When should you jump into action? Any time there's a significant change in your business information. Maybe you've moved to a new location, switched phone numbers, or launched a new website. Perhaps you've rebranded with a new business name, changed ownership, or expanded your service area. All these changes should trigger immediate updates to your listings.
Even if nothing major changes, it's smart to conduct a quarterly check-up on your listings. Think of it as routine maintenance – a quick once-over to ensure everything still looks good and works properly.
For those of you with seasonal businesses (I'm looking at you, ice cream shops and holiday retailers!), remember to update your hours before each season change. Your customers will thank you for not showing up to closed doors.
And don't forget about those annual data aggregator subscriptions. Mark those renewal dates in your calendar – they're easy to overlook, but missing them can disrupt the consistency of your citation network.
When it comes to local directory submissions, your budget options are as varied as Pennsylvania's landscapes.
If you're taking the DIY route with manual submissions, many platforms offer basic listings for free. That said, premium listings on high-authority sites might run you anywhere from $25 to $300. The biggest investment here is your time, which can be substantial for a thorough campaign.
Working with managed service providers offers a nice middle ground. Expect to pay around $2-5 per submission for a la carte services, or between $75-950 for citation packages covering 15-350 submissions. Data aggregator submissions typically cost $25-60 per aggregator annually.
For those preferring subscription platforms, basic packages start around $9.95-14.95 monthly, with comprehensive solutions ranging from $20-100+ per month. Larger businesses with multiple locations will need to look at enterprise pricing.
Most of our clients in Palmyra PA and throughout Central PA find the best value in a hybrid approach: using managed services for the initial heavy lifting of citation building and cleanup, then maintaining those listings through less expensive tools or handling it in-house.
As one provider succinctly puts it: "BrightLocal's Citation Builder service costs as little as $2 per site, with no recurring fees, saving businesses $1,000s every year compared to traditional API solutions."
Yes, they absolutely do! Reviews on directory sites are like gold for your local SEO efforts.
Google has openly confirmed that review quantity, quality, and how frequently you receive them all influence your local rankings. It's one of the few ranking factors they're actually transparent about.
But reviews work in subtler ways too. Businesses with higher ratings naturally attract more clicks and engagement. This user behavior sends positive signals back to search algorithms – essentially telling Google, "Hey, people really like this business!"
There's also the keyword benefit. When happy customers write about how much they loved your "custom cake design in Palmyra" or your "emergency plumbing service in Central PA," they're naturally including relevant keywords that reinforce your business's relevance for those terms.
Fresh content matters too. Regular new reviews signal to search engines that your business is active and current – exactly the kind of business they want to recommend to searchers.
Research consistently shows that businesses with higher review ratings tend to rank better in local search results, particularly in competitive industries. While Google Business Profile reviews carry the most weight, don't ignore platforms like Yelp, Facebook, and industry-specific directories – they all contribute to your overall local authority.
For the best results, focus on generating a steady stream of authentic reviews rather than pursuing a large volume all at once (which can trigger spam filters). Quality and consistency win the race here.
Local directory submissions remain a cornerstone of effective local SEO strategy in 2025. There's something powerful about seeing your business information consistently displayed across the web – it not only builds trust with search engines but creates multiple pathways for customers to find your business.
I've seen how proper citation management transforms local visibility for businesses throughout Pennsylvania. When your NAP details align perfectly across directories, search engines gain confidence in recommending your business to nearby searchers.
The journey to mastering local directory submissions isn't complicated, but it does require attention to detail:
First, standardize your business information completely. Think of this as creating your business's digital ID card – it should look identical everywhere it appears.
Next, be selective about where you list your business. Quality directories that rank well for your keywords will deliver far more value than dozens of obscure listings.
Consider your resources when choosing between manual and automated submissions. While automation saves time, the personal touch of manual submissions often results in more complete, customized listings.
Don't just complete the minimum fields – optimize each listing with compelling descriptions, accurate categories, and high-quality photos that showcase your business at its best.
Smart businesses leverage data aggregators to multiply their efforts. These services distribute your information to hundreds of platforms, creating a robust citation network with minimal effort.
Citation management is an ongoing responsibility. Set calendar reminders for quarterly audits and immediate updates after any business changes.
Finally, accept the power of reviews. Encourage happy customers to share their experiences, and thoughtfully respond to all feedback – positive and negative alike.
The businesses that thrive locally approach citations as a living, breathing aspect of their digital presence. Regular maintenance ensures you maintain visibility as search algorithms and competitors evolve.
At Premier Digital Marketers, we create personalized local SEO strategies for businesses throughout Pennsylvania. We understand that every business has unique needs, and our approach ensures that your local directory submissions work in harmony with your broader marketing goals.
Ready to lift your local presence? Find more about Mastering Local SEO and how our custom solutions can drive meaningful growth for your business.
In local search, consistency wins the race. Start building your citation foundation today, and watch as your local visibility steadily grows, bringing new customers through your doors.
