Pay Per Click (PPC) is just one-part internet marketing in which advertisers pay a fee every time one of their ads is clicked. Simply, it's a very cost-effective way of buying high quality targeted visits to your site, rather than having to work for those visits through organic or natural results in search engines. Because of it’s ability to target, control your budget and track results, Pay Per Click advertising can be very powerful while working independently to help grow your business or complient your other marketing efforts.
Google, Facebook, You Tube, Instagram, LinkedIn, Thousands of Other Websites and Mobile Apps along with so and Many More.
Search Ads – Most Popular. Displays your ad when someone searches for your products and/or services in different search engines like Google, Yahoo and Bing.
Display Ads - Another widely used form of business marketing used. These types of ads will many times contain graphics and appear at the top, on the side, and in the middle of web content nd mobile applications.
Social Ads – Because of their lower budget to get started and ability to target a specific audience interests, Social Ads can also be very effective when using the right strategy.
Remarketing Ads – A low-cost way to reconnect with and engage past visitors to your website. Research shows that it takes on average seven or more “touches” before someone contacts or does business with someone new.
When making a decision on how to invest your online marketing budget, It is important to know that the main difference between PPC & SEO is that as the name implies you pay directly when someone clicks on your ads, and Search Engine Optimization is free. While clicks you receive naturally or organically through search engine are “free”, please understand that it requires a lot of work over several months or years to consistently get free traffic from search engines. The competition is high for almost every Many keywords or phrases are very competitive and you really need to have a high-quality web site design and a well thought SEO plan to consistently get into the top search positions.
Which is Better for Me and My Business?
There are many factors that can determine what online advertising works best and what may be very effective for one business may not be the best way to go for another. PPC has the ability to drive targeted traffic fast, SEO is more of a long play. They both have their unique advantages and ability to reach your target audience in different ways. If able, a balanced combination of both can produce a great ROI while complimenting your other marketing efforts.
To find out if Pay Per Click Advertising is the best online marketing strategy for you to grow your business, contact us today to schedule a time we can chat and learn more about your business goals.