Simply put it is the process of improving your website to increase its visibility and exposure for relevant searches. The more your website and pages show up in search results, the more likely you are to grab the attention and attract prospective customers to your business. 

More than 2.2 million searches and growing are conducted every day. Google alone gets about 90% of those with the other search engines get the rest. When also considering the fact the first five results on Google get over 65% of all clicks you can see why SEO is so important.

There are basically two ways to get into those top results. Pay for it with a strategically targeted Google Ads Marketing Pay Per Click campaign or consistently winning the popularity contest with Google and other search engines for your desired keywords and phrases.

Two Places Search Engine Optimization Occurs:

• On Site - On the design, layout, structure and content of your site Extremely important and sets the foundation for achieving the best results moving forward. This should be completed during the initial website design process or the first one to two months of a campaign. From there fresh relevant content should be added consistently over a long period of time.
• Off Site - By utilizing either yours or outside party’s online properties and resources to help build your site’s online popularity with content and backlinks. This is done by using other reputable assets on the Internet including their pages, sites, people, etc. to promote and link to your website. Increasing your sites relevance, trust worthiness and authority along with overall popularity in the search engines.